Last week, Seth Godin released an updated Ship It Journal in conjunction with MOO. I immediately ordered a copy even though, I think, I still have some of the original versions left.
The updated version is wonderful, smelling of printed paper as soon as you open the package, you know you’re holding something special.


I especially enjoyed the first printed words upon opening: “an exposed spine isn’t a defect, it’s the goal”.

The rest of the book is filled with pages of motivational exercises to start and finish whatever project you might have in mind.




Now, all I need to do is figure out the right project to start (and finish)!